illustration

Kos Group manages a network of 170 facilities in Italy and Germany. Working in a range of healthcare fields, from hospitals to rehab centres, the project offers a full range of services: from outpatient services to rehabilitation, mental health and public healthcare for the elderly.

This adv campaign focuses specifically on eating disorders. The idea is that an eating disorder is just the surface of a deeper psychological issue regarding the person. So, what if the package that normally exhalts the food could tell us about a different relationship with it?

Everything looks canonical in the whole design composition: a further look, and the informative contrast emerges. I contributed essentially with the illustration of the typical cook printed on a pizza box: here, he cries while still "approving" the food through his gestures.

KOS GROUP