LA LINEA

visual identity

Academic exercise. I had to choose an elementary geometric shape and treat it like a brand, finding a storytelling and translating its visual identity into a brandbook.

I explored some of the possibilities of defining a line ‒ is it straight or curve? A starting line or a finish line? Is it a limit, or a boundary that has to be crossed? Even tough lines are simple elements, can they give birth to complex structures?

Are you a process line, or a non-linear process?